RadNet Wins HHS “A Bill You Can Understand” Design Challenge
Takes first place with patient-centered approach to improve medical bills.
The Department of Health and Human Services (HHS) announced that RadNet is the first place winner in its “A Bill You Can Understand” design and innovation challenge. The competition’s purpose was to elicit new approaches to medical billing, cited as a frequent point of confusion for patients. Prize 1 for the Easiest Bill to Understand was awarded to RadNet.
RadNet is a national leader in providing high-quality, cost-effective diagnostic imaging services. With 310 centers, it is the largest network of owner-operated imaging centers in the U.S.
One of the Federal judges who evaluated the submissions said of RadNet’s design: “This bill is easy to understand—a great presentation of app and paper bill that is not over- simplified. It’s a patient-first approach for the episode of care, and a clear depiction of how insurance is factored into patient’s cost of care.”
More than 80 healthcare organizations, creative agencies and technology companies submitted designs for the challenge. RadNet created a solution that keeps the bill concise, while still including all pertinent information in a plain-language, color-coded, easy-to-read format. In particular, RadNet focused on adaptability—a design that reflects a patient’s real-world experience. Uninsured patients, for example, or patients who have seen multiple physicians get greater clarity on their medical bill.
“We take a patient-centered approach to everything we do,” said Dr. Howard Berger, President and CEO of RadNet. “Our long track record as a medical provider gives us that front-line perspective on the kind of care patients need, on what they’re experiencing. We carry that into our technology products, our services, our partnerships, everything—including design. That is what drives all of our innovation.”
The “A Bill You Can Understand” challenge was sponsored by AARP and administered by the design agency Mad*Pow. Winners were announced at the 10th Annual Health 2.0 Fall Conference in Santa Clara, Calif. RadNet’s submission, including a video narration of the company’s approach, can be viewed at http://www.abillyoucanunderstand.com/winners-list/prize-1-winner
“We’re honored to receive this award,” said Dr. Berger. “Healthcare is increasingly complex, and we appreciate that we can be part of a solution that makes a difference for everyone—patients, providers and payers.”
Contact:
RadNet, Inc.
Mark Stolper, 310-445-2800
Executive Vice President and Chief Financial Officer